pin-up, a modest history.

I have just finished reading this book:

"Pin-Up, A Modest History" by Mark Gabor.

This book documents the trials and tribulations of the pin-up as we know her. Despite its fleeting (war time) moments, as an empowering image of womens liberation, the pin-up, more often than not, simply subscribes to patriarchal female stereotypes, objectifying women for male digestion. It seems odd to me, that we are still, portraying these stereotypes, especially in advertising, despite the controversy surrounding them. I find most adverts created for females insulting and often patronising, without mentioning house work, shopping and the colour pink, it seems they can't find any other way to talk to females.