Prim Magazine is an online mag, in the vein of neet magazine. Pretty obviously aimed at youngish 'indie' types, I think it could be onto something. The layout design needs to be sorted out a little, but for a fundamentally basic d.i.y. magazine I think it's been done well. I think we may be getting bored of all the cynical / crass vice copies soon enough, and there's no reason we can't try sincere attempts at niche interests instead.
(Also I think publishing it on the web was the best way to collect their audience)
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